Super Dirt’s origin interestingly came from hardship, the ultimate inspiration further facilitated by a little grit, creativity, a hefty amount of passion and a seemingly destined series of events that brought its co-founders together. For me it was a health hardship. I laid on the couch in my second month of recovery from my umpteenth knee surgery, and I refused reluctantly (and possibly defiantly at times) refusing to give in to life’s curveballs. If recovering taught me one thing, it is that I am a horrible sloth! Between my family and I, we had seen life-changing improvements with the help of dietary changes in regards to a few significant medical issues. My mom’s inspirational words “Use your time wisely” and “Do it like you mean it” — typically meant to motivate my brother and I to read as kids or help around the house … reverberated in my mind. So I did just that. I wrote four cook books for The Blood Type Diet with Dr. Peter D’Adamo. The cookbooks opened doors for me to a world I only used to watch on the solitary TV we had in our childhood home. Suddenly, as a result of those cookbooks, I found myself a chef for actors preparing for roles in film. Kind of huge actors actually. It took a moment (or decade) to get over the original shock.
Along the way, a major dilemma I found myself in was — I never had time to make my OWN food. When I was on the go 24/7, all the snack food options were unhealthy or tasted like flavored cardboard. My mind started humming again. I felt a strong desire to not only solve for x for myself but to create solutions universal to all of us who are always on the move, living extraordinarily busy and full lives. Its not easy to shop the perimeter of the store and make yourself a well balanced and healthy meal. I began thinking of what ended up being our first product, BALLERS, and made them for myself, clients and others. They kind of got rave reviews about how great they tasted, how they were so easy and fun to pop on the run or share with others and how they were so nutritious! I set out to build Super Dirt to bring the most nourishing food, with uncompromised standards and quality to the snack space while supporting the environment as best we can. Toni and Ryan then joined the ranks and the rest is history.
Together, we started this company to fill a need for ourselves: busy, fun, health-conscious people; just like you.
Kristin’s career has taken more than a reasonable number twists and turns. Led by an unwillingness to abandon her passion for sharing her love of healthy food and the transformative impact eating clean can have on our health. She has a Masters Degree in Art Therapy, worked as an Art Therapist at an eating disorder clinic, pitched a cooking show to Food Network, produced shows for a Food Network/Cooking Channel production company, is a published author of four cookbooks for The Blood Type Diet, became a private chef for celebrities and athletes, consults for professional athletic teams and has launched Super Dirt with her partner, Toni Garrn and brother Ryan O'Connor. This company is who she is manifested into Super Dirt's Ultimate Wellness products, starting with BALLERS...and all the future products to come!
Kristin wishes to be part of a larger solution; helping to ensure that people have the ability to eat well, and that sustainability of individual crops, as well as the integrity of our planet, is considered in every endeavor. Her devotion to giving back to where we take from has shaped so much of how she approaches her business and her priorities. Super Dirt is no exception, and is just the beginning of Kristin’s plot to save the planet! She’s may look small in stature, but she is nothing if not fierce in conviction - a fact that shines through in each and every aspect of her work.
A German supermodel brought up between London, Athens and Hamburg, Toni is now officially an NYC native. Her career reads like the most coveted closet; from Dior, Chloe, Calvin Klein, Prada, Cartier, Zara, H&M, Victoria Secret to name a few, Toni has been the face of some of the biggest campaigns in the business. Most recently she was announced as the global face and ambassador of Schwarzkopf, one of the world’s largest beauty companies.
Toni also set out to fulfill her passion for philanthropy, and in 2016 launched a female rights foundation with projects all over Africa, benefiting girls education. In 2015 she saw an opportunity and created a global brand called the Supermodel Flea Market, reselling the clothing she and her model friends are gifted by designer labels and donating 100% of the profits to her foundation.
By nature of her job, Toni has always been aware of the benefits of eating well. Toni also became an investor in 42 Raw, a vegan restaurant in Denmark. Between modeling, advocating for female rights around the world, and acting in her spare time, Toni has created a personal brand that is strong, independent and smart. And she's only just begun.
Who am I? I will start by saying I am lucky. I am lucky to have an awesome wife who supports me with all (well maybe most!) of my crazy ideas. I am lucky to have an amazingly inspirational and creative sister who’s mind works on levels that I most certainly do not have. She’s the dreamer and I’m the realist… She’s the right brain, I’m the left brain. Other than typical growing pains in our teenage years when we vowed to destroy each other, these opposites have really always been complementary rather than confrontational. They have allowed us to develop an extremely close yin and yang relationship. This meant that when Kristin came to me early in the summer of 2021 with an idea to officially collaborate efforts for Super Dirt (I had assisted as an unofficial advisor prior to this) I immediately was very intrigued.
Until then, I loved being a Gastroenterologist, but I also was frustrated that I couldn’t contribute to health improvement in a more preventative manner. The idea of a healthy food startup was very enticing but I knew leaving medicine as a physician is not easy.
As I discussed one of life’s giant crossroads with my wife she saw how passionate I was about Super Dirt and keenly cautioned me saying “you may regret leaving a stable job, but you have to do this.” She saw it in me and I couldn’t be more thankful. If you really would like to get to know me and my crazy life a bit better you can always follow me on instagram @ryanoconnormd (warning.. overload of kids videos and pictures)
To contribute to the improvement of health of our consumers while bringing more smiles to their faces and to Mother Earth herself.
1. Integrity matters
6. Nothing ventured, nothing gained
2. Think like a consumer
7. The Devil is in the details
3. Reciprocity - Give Where You Take
8. Do it like you mean it
4. Do unto others as you would have done to you
9. Take responsibility
5. Reliability is paramount
10. Fun’s never come last (except here!)
Our advisors represent the very foundation of our company in their individual areas of strength: environmental health (Justin Winter, Director of the Leonardo DiCaprio Foundation), and Legal Counsel (Heather Dominguez Rahilly)