Super Dirt is on a mission to ensure healthy food for generations to come.

My Story

It all started in the middle of the night on a flight from Paris to Moscow. I was working as a private chef for an actor on his European film tour, and on that flight as I sat behind him and watched him eat his perfectly crafted dinner, made with the exact balance of protein-carb-fat for his body goals, my stomach didn't just growl, it roared. I looked around and found...a variety of salty, fatty chips, candy bars and protein bars crammed with ingredients I couldn't pronounce.

That was it. I HAD to change this, even if it took the rest of my adult life! Snack food options were unhealthy or tasted like the same mash of muted flavors. I felt a strong desire to not only solve for this for myself, but to create solutions universal to all of us who are always on the move, living extraordinarily busy and full lives.

Super Dirt was born to bring the most nourishing food, with uncompromising standards and quality to the snack space while supporting the environment as best we can.

Meet The Founder

Kristin O’Connor

Kristin’s career has taken more than a reasonable number of twists and turns. Led by an unwillingness to abandon her passion for sharing her love of healthy food and the transformative impact eating clean can have on our health. She has a Masters Degree in Art Therapy, worked as an Art Therapist at an eating disorder clinic, pitched a cooking show to Food Network, produced shows for a Food Network/Cooking Channel production company, is a published author of four cookbooks for The Blood Type Diet, became a private chef for celebrities and athletes, consults for professional athletic teams and has launched Super Dirt with her partner, Toni Garrn and brother Ryan O'Connor.

Kristin wishes to be part of a larger solution; helping to ensure that people have the ability to eat well, and that sustainability of individual crops, as well as the integrity of our planet, is considered in every endeavor.

Follow Kristin on Instagram

The Super Stars Behind Super Dirt

Our team of advisors represents the very foundation of our company, bringing years of valuable experience across several individual areas of strength.

Dr. Ryan O’Connor

Operations & Medical Advisor

Toni Garrn

Brand Ambassador

Heather Dominguez Rahilly

General Counsel

Elizabeth Davis

Marketing & Fundraising Advisor

The Super Dirt Mission

Over the years the business of agriculture has been corrupted by corporate farming, resulting in large mega farms contributing to the destruction of the once honest family farms.

Thankfully there is HOPE! There has been clear evidence that both producers and consumers are more aware of these potentially disastrous effects and are helping foster an essential paradigm shift in agriculture. Being part of the solution is integral at Super Dirt Foods. We are strongly committed to help cultivate change that will make our Earth and our bodies happy and healthy. We will be doing all that we can to promote sustainable farming and plan to donate a portion of our revenue to giving back to sustainable farming. In addition, we have made a conscious effort to select eco-friendly packaging for our products. Our ingredients and products will always represent our dedication to health and quality.

Pictured left, our Brand Ambassador, Toni Garrn is showing our founder, Kristin around one of the schools her non-profit (The Toni Garrn Foundation) supports, that also happens to be built on a Moringa farm, an ingredient used in many of our products. It is our goal as we grow to be able to direct trade source as many as our ingredients as possible to give more funds back to farms using sustainable farming methods.